Bluewashing

  1. When a companionship of elders takes over an area that sister missionaries had been serving, so the whole missionary presence there changes over in a single transfer.

The mirror image of a pinkwashing, and like it a whitewash with a second change layered on top: nobody is left who knows the area, and the kind of missionary working it changes too. Leadership may bluewash an area for any number of ordinary reasons — a shift in where sisters are most needed elsewhere, a change in how many missionaries the mission has, or simply how the transfer board fell that round.

Unrelated to the general-English word "bluewashing", which is used in public-relations criticism and has nothing to do with missionary work.

Related terms

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